If I would (and I’d wish) be the Product Marketing Manager for the iPod product family I really had a great day and my future would look pretty bride in the coming month. Why is that? Well because my family got a new member that perfectly fits in my portfolio. The iPad is the missing peace next to iPod and iPhone and serves the “couch” consuming excellent, as well as positioning itself as eBook reader in competition to the Amazon Kindle and all the Netbooks out there – without being an actual Mac!
So, from a iPod Product Management point of view a great deal!
But what about if I would be the Product Marketing Manager of the Mac product family? Well, then I could read all the consumers wishes that came with the Apple Tablet idea, but I would not be in the position to have such a family member available. I have some kids like the MacBook Air or the MacBook, but they are pretty expensive stuff and they are not very “hot” in the last 12 month. And it looks like that my family will not get any “update” soon which gives me actually a pretty bad time, because all the attention and market share goes to my colleague dealing with the iPods.
I really cross fingers that Apple shifts its focus this year at any time this year back to the Mac family – they are really falling back to competition at the moment.
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