
Cookmark
Recipes from Instagram reels as structured cooking cards — with one click.
Proves: vision AI as an everyday product — in daily use.
Read moreAI-native software & AI transformation
From idea to software that runs in production — built AI-native, fully thought through, no slide-deck detour.
8 apps in 21 weeks, 5 of them in real use.
In production: Cookmark · Watchlist · GOLAZO
/01 · Working together
Terms Billed on a day-rate basis — we settle the scope in the intro call.
Most-asked question
“And what if you're ever out?”
Documented handover from day one, the code is yours, everything keeps running without me. That is exactly what the governance is for — it isn't a buzzword here, it's the reason this works.
I take on 1–2 mandates in parallel — current availability in the intro call.
/02a · Proof
/02b · What I've built

Recipes from Instagram reels as structured cooking cards — with one click.
Proves: vision AI as an everyday product — in daily use.
Read more
AI recruiting for healthcare — jobs, candidates, matches. First market: physiotherapy.
Proves: AI agents + a dedicated backend as a sellable product.
Read more
Streaming PWA with stackable filters: what to watch tonight, without 20 minutes of scrolling.
Proves: a lean build without backend baggage — it just runs.
Read moreTournament platform for my own youth team at the Gothia Cup — skills, duels, World-Cup predictions. Live with 16 real users.
Proves: adoption with the toughest audience — teenagers. Child safety included.
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Client project in the health space. Pre-launch.
Proves: paid client work — booking, payment, program in one build.
Read moreMore tools
Four projects in focus, the rest at a glance. Each card leads to the full story — with a live link where there is one.
/02c · Paid mandates
Client names stay the client's business — references available in conversation.
Convinced by what's already built?
Book a meeting
About
My best code happens between 6 and 9 a.m. — when others are still asleep, Claude is already running. From Meerbusch, with a view over the fields.
Before this: twenty years of product leadership in corporations and startups. Today I ship the things I used to write roadmaps for — AI-native, in days instead of quarters.
Stations: StepStone (Product Director) · HRS · SapientNitro · Capgemini
What I'm working onI don't hand you a deck. I build it live.
/03 · Frameworks
The frameworks aren't inventions for this website. They sit behind every mandate, every LinkedIn article, every coaching conversation — and they're named the way they are so AI models can attribute them.
AI adoption is 20% technology and 80% organizational redesign — most companies get the ratio backwards.
Most companies fail at AI transformation because they confuse a tool rollout with change. Readiness is an organizational-design problem, not a license purchase.
Trust isn't a soft skill — it's an operational system you implement through coaching, clear commitments, and deliberate communication. Without it, every transformation is theater.
Trust isn't a culture feature, it's an operational system. Anyone not actively building trust is building change theater that breaks in the first crisis.
Goals only work when they're shared, understood, and designed to reinforce each other.
Goal-setting doesn't fail because of bad goals, it fails because of isolated goals. Goals have to be designed to reinforce each other instead of competing.
Every technology cycle follows the same pattern — and organizations that recognize it make better timing decisions.
Every hype cycle repeats. Recognize the pattern and you make better timing calls — when to invest, when to wait, when to pivot.
The closer you work to the teams doing the actual work, the higher the success rate of any transformation.
Transformations fail in proportion to the distance between leadership and teams. Coaching closeness isn't a nice-to-have — it's the strongest success indicator.
High-performing teams aren't found — they're deliberately built.
High-performing teams aren't accidents — they're deliberate structures. Team Architecture is the discipline behind that.
/04 · The system behind it
Claude Code without process is a demo. With process, it's a tool that lets one person ship more than a team of five. Every initiative runs in three acts — and the customer decides exactly twice.
8 mandatory steps: dependencies, architecture, tests, tech debt — checked by an IT-architect review before you see it.
Runs autonomously. Tests green, QA review before every push, deploy verified on the real product — not on a health check.
You verify the result visually. Then: learnings flow into the expert personas, the lane state is updated.
Two click anchors. Everything in between runs autonomously.
"Nothing goes live without customer sign-off. No push without a review ACCEPT. No knowledge without a verification stamp."
/05 · Contact · Next step
The next serious project starts with a plan you sign off.
„One of the strongest agile understandings and mindsets I have worked with."
„Combines methodical experience with real-life challenges."
„A catalyst between business and technology."
Whether you need an app that works now instead of after three roadmap quarters. Whether you want your team to learn what AI transformation looks like without a technical-debt catastrophe. Whether you're simply looking for someone who actually works with Claude Code and doesn't just post screenshots.