Who’s behind this.

For twenty years I was in charge of products at large companies and startups. I translated between management, design and engineering, wrote the plans and talked to customers. Designers and developers did the building; today I do it myself, with my AI team.

Now I look at the business, the users, the process and the technology together, and my AI team covers the roles that used to need a whole team. That way the problem stays with me until it is solved. If you would rather build it yourselves, I’ll give you the plan for it.

At weekends I’m the sporting director at SSV Strümp, our local football club. That is where the club apps and GOLAZO come from. I run into the problem myself before I solve it, and the people who use what I build are the ones I see at the club every weekend.

Career: StepStone (Product Director) · HRS · SapientNitro · Capgemini

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